List of products by brand JO LOVES

Jo Loves… is an English perfume and cosmetics brand founded in 2011 by cosmetologist and perfumer Jo Malone. Having sold the Jo Malone brand to the American concern Estée Lauder in 1999, Malone remained in the creative director’s chair until 2006, but eventually left her first brand altogether. She returned to creating perfumes only five years later, in 2011, launching a new project, Jo Loves. The first fragrance, Pomelo, with which Malone returned to perfumery, set the stylistic vector for the brand. As in the case of Jo Malone, the fragrances of the new brand pursue the idea of ​​a natural sound, transparency and lightness. In the future, fragrances will appear based on the famous Jo Malone combination of two main ingredients. These are fragrances - “monothemes”, created under the inspiration of everything that makes the heart of their author beat. The first Jo Loves… boutique opened at 42b Elizabeth Street in London. There was a flower shop nearby where Jo worked as an assistant florist when she was 16. She decided to reflect this memory and fact from her history in the fragrance No. 42 The Flower Shop. Unlike Jo Malone, Jo Loves… did not gain such popularity and remains unknown in Russia. In addition to the fragrances themselves, the brand offers creams, body lotions, shower gels and scented candles.