List of products by brand ABERCROMBIE & FITCH

Abercrombie & Fitch is an American brand of casual clothing and accessories. The company was founded in 1892 by David Abercrombie and initially specialized in creating equipment for outdoor activities. In 1900, lawyer and entrepreneur Ezra Fitch bought out a share in the company; the brand has been known under its current name since 1904. The brand enjoyed success and wide popularity in the American market. Among its largest clients in the mid-20th century were Theodore Roosevelt, Ernest Hemingway and polar explorer Richard Byrd. However, high pricing and a narrow business niche led to the company's bankruptcy in the 1970s. In 1978, the company came under the control of Oshman's Sporting Goods, and ten years later - fashion retailer The Limited. The latter rebranded the brand and changed its direction to youth fashion. The new image led to rapid growth and popularity of the brand. Today, Abercrombie & Fitch, along with Aéropostale, American Eagle and Gap, is one of the largest casual clothing retailers in the United States. The company also develops subsidiary brands Abercrombie Kids, Hollister Co. and Gilly Hicks. The brand first entered the perfume market in the last century, but began actively releasing fragrances only in the early 2000s. Then, in 2002 and 2004, respectively, two absolute hits of the brand were released, which marked the beginning of numerous re-releases: men's Fierce, which was developed by Christophe Laudamiel and Bruno Jovanovic, and women's 8 Perfume. 2011 brought the brand the first four fragrances of the A&F line. The collection of men's colognes 1892 Cobalt, 1892 Green, 1892 Red and 1892 Yellow, the main theme of which was the brand's heritage, was supplemented in the following years with new compositions on an outdoor theme: Beacon, Climb, Summer and Northeast. In 2016, the first perfume of the First Instinct collection was released. A year later, the eponymous men's eau de toilette was supplemented with a version for women First Instinct Woman, and later - with flankers Blue, Extreme, Sheer and other works. In the same year, the brand released the Private Selection line, the main theme of which was agarwood. The series included the compositions Oud Amour, Oud Essence and Oud Nuit. Among the brand's latest releases is the Authentic collection, which includes paired fragrances in daytime and evening versions: Authentic Man and Authentic Night Man glasses accompanied by floral-fruity compositions Authentic Woman and Authentic Night Woman.

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