List of products by brand FREDERIC MALLE
Frédéric Malle was born into a famous family of industrialists, artists and perfumers. His grandfather, Serge Heftler-Louis, was the founder and creative director of Parfums Christian Dior, and then passed the management on to Frédéric's mother.
Frédéric represents the third generation of specialists in the field of perfumery, his name is well known in the world of fragrance creation.
Frédéric Malle studied the art of perfume creation at the prestigious Roure Bertrand Dupont laboratory, where he became friends with the leading masters of their craft. He worked with them for more than 25 years, building strong relationships based on mutual trust and respect.
When it became known that Frédéric was going to open his own brand, many famous perfumers agreed to collaborate with him.
Frédéric Malle's decision to create Editions de Parfums is a reaction to the commercial boom of the 1990s, when mass consumption began to stifle craftsmanship. Perfumers were disillusioned with a market that had chosen image over product quality. Fragrance as a work of art was dying, along with the status of the artists who created it.
The decline of the perfume industry prompted Frederic to look back to the traditions of the past and to think about what modern perfumery could be - the result of complete creative freedom, unhindered by marketing strategies and time frames. He wanted to raise the standards of quality - something that, in his opinion, was ignored in the production of luxury fragrances. This desire was combined with a truly innovative approach: he wanted to present perfumers as creators and allow them to create fragrances under their own names.
This is how the idea of a "perfume publishing house" was born, in which perfumes are created and published as works of art. Frederic Malle acts as a publisher who inspires and guides authors, allowing them to go beyond their capabilities and create the classics of tomorrow.