List of products by brand LE LABO

The selective perfume brand Le Labo, which has become so popular with the modern American bohemia, began its existence in 2006 in New York. Two European experts who used to work for the cosmetics branch of the Armani corporation, Fabrice Peno and Eddie Roschi met in the USA and suddenly discovered that their views on the world of perfumery were very similar. And that they were radically different from the monotonous and uninteresting policy of the most famous luxury perfume brands. The history and concept of Le Labo are unique, so today we decided to introduce you to this brand closer. When Eddie and Fabrice agreed to open their own perfume company, they decided to rely on their own experience and season it with their own vision of the peculiarities of creating fragrances, as well as advertising and sales in general. This was the main reason why the brand became successful from a commercial point of view. The creators in their philosophical system share the views of the Persian poet Hafiz Shirazi, the Japanese aesthetic worldview of wabi-sabi, based on the meaning of two words: "wabi" is associated with modesty, solitude, not brightness, but inner strength; "sabi" - with archaism, genuineness, authenticity, also note the American writer Henry Thoreau, in whose work, solitude and interaction with nature play an important role. The first store in New York looked like a chemical laboratory. The bottles were similar to pharmacy bottles, and the labels implied the presence of the name of the owner of the bottle and the date of mixing the aroma. Simple cardboard boxes and the entire entourage of the boutique only enhanced the impression of a laboratory. The perfume concentrate was mixed with alcohol and water right in the presence of the buyer, which was a thoughtful marketing move: the person seemed to be present at the creation of his bottle of perfume. Over 18 years of existence, the brand has released more than 70 fragrances. Each of the perfumes is bottled in a laconic bottle, reminiscent of a pharmacy bottle with a minimalist sticker-label, where the name and other details are written in block letters. For example, the name of each perfume composition contains the number of notes. The beloved by many Santal 33 has only 33 notes, Another 13 - 13 notes, etc. This idea allowed Le Labo products to become quite recognizable. The City Exclusives collection has its own peculiarity. It includes 11 fragrances, each of which is dedicated to a certain city and is sold only in it. That is, if you want to buy a perfume inspired by London, you will have to go there and visit the local Le Labo store. Here is what the creators themselves say about it: Fragrances from the city collection can be bought only one month a year, or in a specific city. Any bottle with your perfume can be personalized (the label is glued right in the store, you can write a name or something else on it in advance. - Ed.). We understand that this is a marketing ploy, but it is always nice to buy rare perfumes with your own name, such a strategy works. Against the background of continuous capitalization and aspiration for commercial success, the creators of Le Labo focus on the exclusivity, elitism and independence of their own brand, which reflects the Zeitgeist category. The best-selling fragrance of the brand was Santal 33. It is to it that the brand owes its fame and popularity. The unusual fragrance was mentioned in The New York Times, and was also favorably received by workers in the fashion industry. Soon it became a symbol and synonym of modern fashion, avant-garde style and attracted the attention of everyone who wanted to stand out, but at the same time be part of fashion. Designers, photographers, journalists - closed fashion events for their own literally smelled of Santal 33. The Le Labo brand, within the framework of the developed principles, is in general socio-cultural trends, namely - in the pursuit of authenticity. In its visual component, simple form is linked with complex structure, the ostentatious gives way to the real, texture is adjacent to the processed surface. This olfactory strategy found its response in the face of the brand's fans.